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Our Story

Leading the Way

At New Leader Manufacturing, we pride ourselves in designing and building the best equipment possible. Through innovative solutions, we have shaped our success as a trusted, industry-leading manufacturer of precision spreaders and equipment for farmers and municipalities around the world.

Our History

Company Founded

Roy Gaddis founds Highway Equipment Company, laying the groundwork for what would become New Leader Manufacturing.

1939
First Hi-Way Product

The Model P, a simple hopper with a hand-operated spinner, becomes the company’s first Hi-Way product.

1939
First New Leader Product

An early snowmobile-style machine is developed to pull sleighs carrying people and supplies, earning its place as the “New Leader.”

1940
New Ownership

Cliff Jordan purchases the company from Roy Gaddis, marking a new chapter for the business.

1958
Ag-Chem (AGCO) Partnership

New Leader Manufacturing partners with Ag-Chem, now part of AGCO, to support agricultural application equipment. 

1960
New Ownership

William T. Rissi and Columbus “Cal” Basile purchase the company from Cliff Jordan.

1978
Case IH Partnership

New Leader Manufacturing partners with Case IH, a well-known name in agricultural equipment systems.

1990
New Leadership

Matt Rissi and Rocki Shepard take on operational leadership of the company.

1991
G4 Spinner Launches

The G4 spinner assembly is released, bringing new precision to product spreading.

2000
Oxbo Partnership

New Leader Manufacturing enters a partnership with Oxbo to reach more customers in agricultural application markets.

2000
New Headquarters

The company moves from its 4-acre location on D Avenue to its current 50-acre campus on 76th Avenue.

2002
XT3 Launches

Hi-Way releases the XT3 multipurpose dump body with a pre-wet system for snow and ice control.

2002
John Deere Partnership

John Deere logo

New Leader Manufacturing partners with John Deere’s Nutrient Application Division to support precision application in agriculture.

2004
RBR Partnership

New Leader Manufacturing enters a partnership with RBR, expanding its network of trusted equipment partners.

2007
G5 Series Launches

The NL5000 G5 is released with 16-section swath width control for more efficient, precise application.

2017
Brazil Expansion

New Leader Manufacturing opens its first international facility, New Leader Comércio de Equipamentos Agrícolas e Serviços Limitada, in Assis, São Paulo, Brazil.

2018
Testing Facility Opens

The company completes a one-of-a-kind, 32,000-square-foot testing facility designed to support product development and performance validation.

2018
New Name, Same Company

The company rebrands as New Leader Manufacturing while staying true to the people, products and values that built it.

2019
85 Years Milestone


New Leader Manufacturing celebrates 85 years of building the best with our exceptional people.

2024
NL7 Series Launches

The NL720 launches as part of the NL7 Series, offering spread widths up to 120 feet.

2024
NLM logo

1330 76th Ave SW 

Cedar Rapids, IA 52404

319-363-8281

Office Hours:

7:30 AM – 4:00 PM CST

At New Leader Manufacturing, our mission is to achieve excellence through process discipline, continuous improvement, and accountability – consistently delivering quality that exceeds customer expectations.

Latest Blogs

Spring Tips: Start-of-Season Maintenance

Celebrating Excellence: Jim Corbin Receives Fenstermaker Award

The NL7 Series: A Game Changer in Nutrient Application

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