LAST UPDATED: 04/19/2024
WHO WE ARE
Our website address is: https://newleader.com
INTRODUCTION
New Leader Manufacturing is committed to protecting the privacy of our customers and visitors. This statement details the steps we take to protect personal information provided on our websites. It describes the types of personal information that we collect, the purposes for which we use such information, and the choices our users have regarding our use of it. The steps we take to protect personal information and how it can be reviewed and corrected are also covered here. By accessing our websites, users are consenting to the information collection and use practices described in this privacy statement.
OUR COLLECTION OF INFORMATION
In the course of a visit to newleader.com and any of our sub-domains, we collect a variety of information directly from visitors and customers. Anyone can visit our site without entering any personal information. On certain pages, users may be asked for personal information to provide a service or carry out a transaction that they have requested. The personal information we collect from a user in any of these circumstances may include:
- contact details, such as a user’s name, company/organization name, e-mail address, telephone and fax numbers, and physical address;
- information about the user’s company/organization and role;
- country of residence;
- email marketing preferences;
- information used to customize and facilitate the use of our websites;
- inquiries about and for our services;
- information that assists us in identifying the services that best meet visitors’ needs;
- event and service registration information;
- feedback from users about our websites and about our products and services in general;
- the content of a testimonial, rating, review or comment, or other user-generated content that may be posted publicly on our sites. We also collect and securely store information about our customers from sources other than our websites.
INFORMATION WE COLLECT FROM VISITORS TO OUR WEBSITE
WEB SERVER LOGS
As is common with websites, a record of all visits to New Leader Manufacturing’s site is stored on our web servers. These log files include data that is not associated with any visitor’s identity that is not used to associate with personally identifiable information provided by any visitors to our sites. Information collected in these logs includes details such as a visitor’s IP address, browser type, referring page and time of visit. We also collect information about visits to our sites, including what pages are viewed, the number of bytes transferred, the links clicked, the materials accessed, and other actions taken within New Leader Manufacturing sites/subdomains.
COOKIES
Many of the advanced functions available to users of our sites require the use of files called cookies, which store a small digital record of user preferences and recent activity on our visitor’s computers. While cookies are not required in order to browse our site, they are an integral part of the browsing.
EMAIL ADDRESSES
When customers register an account with a New Leader Manufacturing site, we gather the email address and password provided. Passwords are stored in an encrypted format for the protection of our customers. Email addresses provided to us for the purposes of creating an account or subscribing to a newsletter are stored securely on our servers. With our customers’ permission, we may use their personal information gathered via our website to inform them of products or services available from New Leader Manufacturing. When collecting information that might be used to contact subscribers about our products and services, we will always provide the opportunity to opt-out of receiving such communications. Moreover, each e-mail communication we send includes an unsubscribe link allowing customers to stop delivery of that type of communication. If they elect to unsubscribe, we will remove them from the relevant list immediately.
COMMENTS
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
MEDIA
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
HOW WE USE THE COLLECTED DATA
We use our subscriber’s personal information to deliver information and communicate in a permission-based manner, facilitating the use of our websites, and so forth. In order to offer a more consistent experience in interactions with New Leader Manufacturing, information collected by our websites may be combined with information we collect by other means.
COOKIES AND TRACKING PIXELS
We may use session cookies to store elements of user profiles, to facilitate movement around our site and other information useful in administering the session. We may also use this information to make our websites easier to use by eliminating the need for customers to repeatedly enter the same information or by customizing our site to their particular preference or interests. Our sites also may contain electronic images known as tracking pixels that allow us to count the number of users who have visited those pages. We may include tracking pixels in promotional e-mail messages or newsletters in order to determine whether messages have been opened and acted upon.
We use Google Analytics, Google AdWords Conversion tracker, and other Google services that place cookies on browsers visiting our websites. These cookies are set and read by Google, and they are used to increase the effectiveness of our websites for our visitors. To opt out of Google tracking, please visit this page.
We may use Google AdWords remarketing to market our sites across the web, which places a cookie on browsers visiting our sites. Google reads these cookies and may serve ads on other sites based on pages and products viewed on our sites. You may opt out of this advertising program by visiting Google’s opt out page. If you are concerned about 3rd party cookies served by other networks, you should also visit the Network Advertising Initiative opt-out page.
We may use a CRM to collect insights on user behavior and manage our content marketing to subscribers and contacts who provide us with their contact information for the purpose of communications.
DATA STORAGE/DATA RETENTION POLICY
Records of online customer communications are stored securely on our servers and platform, and accessible to members of New Leader Manufacturing’s employees. We will retain records of those communications unless requested otherwise by the contact. We consider our contacts, whether they are active clients or not, an active contact in the course of doing business, unless otherwise requested.
CREDIT CARD INFORMATION
Credit card information collected from customers is used to process payment for invoices and will not be stored by New Leader Manufacturing.
OUR USE OF WEB ANALYTICS
New Leader Manufacturing uses industry standard web analytics to track web visits. Users may opt out of web analytics by installing the following tools on their computer. Please visit https://tools.google.com/dlpage/gaoptout for more information.
DISCLOSURE OF PERSONAL INFORMATION
Except as described below, personal information provided to New Leader Manufacturing through our website will not be shared outside of New Leader Manufacturing without permission. New Leader Manufacturing contracts with other companies to provide services on our behalf, such as hosting websites, sending out information, processing transactions, and analyzing our websites. We provide these companies with only those elements of our customers’ personal information they need to deliver those services. These companies and their employees are prohibited from using that personal information for any other purpose.
We may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to comply with legal requirements or with legal process served on us, to protect and defend our rights or property, or in urgent circumstances to protect the personal safety of any individual.
SECURITY
New Leader Manufacturing is committed to protecting the security of the non-public personal information shared with us by our contacts. We maintain physical, electronic and procedural safeguards to help protect that non-public personal information from unauthorized access, use, or disclosure. Our payment processing systems, as well as those of our partners in payment processing, are PCI compliant, using industry-standard Secure Socket Layer (SSL) technology to encrypt sensitive customer data both in transit and in storage. This technology is designed to prevent unauthorized persons from accessing your personal information in the course of a transaction.
REVIEWING PERSONAL INFORMATION
Contacts may request to review and correct any personal information collected via our websites, or request to stop using it by emailing us at https://newleader.com/contact/ .We may take steps to verify the identity of the person making the request before providing any access to personal information. Contacts can help us to maintain the accuracy of their information by notifying us of any change to their mailing address, phone number, or e-mail address.
LINKS TO OTHER SITES
Our websites may contain links to other sites and content such as social media, video archives, professional, non-profit and government organizations, and publications. We also link to third-party providers that host, maintain and operate a variety of web-based services. While we try to link only to sites and services that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other companies and their sites.
COMPLIANCE WITH THE GENERAL DATA PROTECTION REGULATION (GDPR)
New Leader Manufacturing procedures and policies meet the general spirit of GDPR. In the event of a security breach of our contact’s private data, all reporting protocols will be met. Data collection will be considered valid until a contact requests to be removed from communications, have their data deleted or otherwise requests clarification on data use.
Should a contact residing in the EU at the time submit their information, New Leader Manufacturing will follow GDPR requirements as they pertain to all policies stated within this statement.
ENFORCEMENT OF THIS PRIVACY STATEMENT
Questions regarding this statement or our handling of personal information should be addressed through https://newleader.com/contact/. We will promptly address any concerns and strive to reach a satisfactory resolution.
CHANGES TO THIS PRIVACY STATEMENT
New Leader Manufacturing may occasionally update this privacy statement. When we do, we will revise the “last updated” date at the top of the privacy statement.
TERMS OF USE
Agreement between user and New Leader Properties
The www.newleader.com website and NLM mobile application (the “Properties”) is comprised of various web and mobile application pages operated by Highway Equipment Company, now doing business as New Leader Manufacturing (“NLM”). The Properties are offered to you conditioned on your acceptance without modification of the terms, conditions, and notices contained herein (the “Terms”). Your use of the Properties constitutes your agreement to all such Terms. Please read these terms carefully, and keep a copy of them for your reference.
The Properties are an Information and Support Site to provide information and support material for NLM products.
Privacy
Your use of the Properties are subject to NLM’s Privacy Policy. Please review our Privacy Policy ABOVE, which also governs the Properties and informs users of our data collection practices.
Electronic Communications
Visiting the Properties or sending emails to NLM constitutes electronic communications. You consent to receive electronic communications and you agree that all agreements, notices, disclosures and other communications that we provide to you electronically, via email and on the Properties, satisfy any legal requirement that such communications be in writing.
Your account
If you use the Properties, you are responsible for maintaining the confidentiality of your account and password and for restricting access to your devices, and you agree to accept responsibility for all activities that occur under your account or password. You may not assign or otherwise transfer your account to any other person or entity. You acknowledge that NLM is not responsible for third party access to your account that results from theft or misappropriation of your account. NLM and its associates reserve the right to refuse or cancel service, terminate accounts, or remove or edit content in our sole discretion.
NLM does not knowingly collect, either online or offline, personal information from persons under the age of thirteen. If you are under 18, you may use the Properties only with permission of a parent or guardian.
Links to third party sites/Third party services
The Properties may contain links to other websites (“Linked Sites”). The Linked Sites are not under the control of NLM and NLM is not responsible for the contents of any Linked Site, including without limitation any link contained in a Linked Site, or any changes or updates to a Linked Site. NLM is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement by NLM of the site or any association with its operators.
Certain services made available via the Properties are delivered by third party sites and organizations. By using any product, service or functionality originating from the www.newleader.com domain or NLM mobile application, you hereby acknowledge and consent that NLM may share such information and data with any third party with whom NLM has a contractual relationship to provide the requested product, service or functionality on behalf of the Properties’ users and customers.
No unlawful or prohibited use/Intellectual Property
You are granted a non-exclusive, non-transferable, limited, revocable license to access and use the Properties strictly in accordance with these terms of use. As a condition of your use of the Properties, you warrant to NLM that you will not use the Properties for any purpose that is unlawful or prohibited by these Terms. You may not use the Properties in any manner which could damage, disable, overburden, or impair the Properties or interfere with any other party’s use and enjoyment of the Properties. You may not obtain or attempt to obtain any materials or information through any means not intentionally made available or provided for through the Properties.
All content included as part of the Properties, such as text, graphics, logos, images, as well as the compilation thereof, and any software used on the Properties, is the property of NLM or its suppliers and protected by copyright and other laws that protect intellectual property and proprietary rights. You agree to observe and abide by all copyright and other proprietary notices, legends or other restrictions contained in any such content and will not make any changes thereto.
You will not modify, publish, transmit, reverse engineer, participate in the transfer or sale, create derivative works, or in any way exploit any of the content, in whole or in part, found on the Properties. NLM content is not for resale. Your use of the Properties does not entitle you to make any unauthorized use of any protected content, and in particular you will not delete or alter any proprietary rights or attribution notices in any content. You will use protected content solely for your personal use, and will make no other use of the content without the express written permission of NLM and the copyright owner. You agree that you do not acquire any ownership rights in any protected content. We do not grant you any licenses, express or implied, to the intellectual property of NLM or our licensors except as expressly authorized by these Terms.
Use of communication services
The Properties may contain bulletin board services, chat areas, news groups, forums, communities, personal web pages, calendars, and/or other message or communication facilities designed to enable you to communicate with the public at large or with a group (collectively, “Communication Services”), you agree to use the Communication Services only to post, send and receive messages and material that are proper and related to the particular Communication Service.
By way of example, and not as a limitation, you agree that when using a Communication Service, you will not: defame, abuse, harass, stalk, threaten or otherwise violate the legal rights (such as rights of privacy and publicity) of others; publish, post, upload, distribute or disseminate any inappropriate, profane, defamatory, infringing, obscene, indecent or unlawful topic, name, material or information; upload files that contain software or other material protected by intellectual property laws (or by rights of privacy of publicity) unless you own or control the rights thereto or have received all necessary consents; upload files that contain viruses, corrupted files, or any other similar software or programs that may damage the operation of another’s computer; advertise or offer to sell or buy any goods or services for any business purpose, unless such Communication Service specifically allows such messages; conduct or forward surveys, contests, pyramid schemes or chain letters; download any file posted by another user of a Communication Service that you know, or reasonably should know, cannot be legally distributed in such manner; falsify or delete any author attributions, legal or other proper notices or proprietary designations or labels of the origin or source of software or other material contained in a file that is uploaded, restrict or inhibit any other user from using and enjoying the Communication Services; violate any code of conduct or other guidelines which may be applicable for any particular Communication Service; harvest or otherwise collect information about others, including e-mail addresses, without their consent; violate any applicable laws or regulations.
NLM has no obligation to monitor the Communication Services. However, NLM reserves the right to review materials posted to a Communication Service and to remove any materials in its sole discretion. NLM reserves the right to terminate your access to any or all of the Communication Services at any time without notice for any reason whatsoever.
NLM reserves the right at all times to disclose any information as necessary to satisfy any applicable law, regulation, legal process or governmental request, or to edit, refuse to post or to remove any information or materials, in whole or in part, in NLM’s sole discretion.
Always use caution when giving out any personally identifying information about yourself or your children in any Communication Service. NLM does not control or endorse the content, messages or information found in any Communication Service and, therefore, NLM specifically disclaims any liability with regard to the Communication Services and any actions resulting from your participation in any Communication Service. Managers and hosts are not authorized NLM spokespersons, and their views do not necessarily reflect those of NLM.
Materials uploaded to a Communication Service may be subject to posted limitations on usage, reproduction and/or dissemination. You are responsible for adhering to such limitations if you upload the materials.
Materials provided to the Properties or posted on any NLM web page
NLM does not claim ownership of the materials you provide to the Properties (including feedback and suggestions) or post, upload, input or submit to any Properties or our associated services (collectively “Submissions”). However, by posting, uploading, inputting, providing or submitting your Submission you are granting NLM, our affiliated companies and necessary sublicensees permission to use your Submission in connection with the operation of their Internet businesses including, without limitation, the rights to: copy, distribute, transmit, publicly display, publicly perform, reproduce, edit, translate and reformat your Submission; and to publish your name in connection with your Submission.
No compensation will be paid with respect to the use of your Submission, as provided herein. NLM is under no obligation to post or use any Submission you may provide and may remove any Submission at any time in NLM’s sole discretion.
By posting, uploading, inputting, providing or submitting your Submission you warrant and represent that you own or otherwise control all of the rights to your Submission as described in this section including, without limitation, all the rights necessary for you to provide, post, upload, input or submit the Submissions.
Third Party Accounts
You may be able to connect your NLM account to third party accounts. By connecting your NLM account to your third party account, you acknowledge and agree that you are consenting to the continuous release of information about you to others (in accordance with your privacy settings on those third party sites). If you do not want information about you to be shared in this manner, do not use this feature.
International Users
The Properties are controlled, operated and administered by NLM from our offices within the USA. If you access the Properties from a location outside the USA, you are responsible for compliance with all local laws. You agree that you will not use the NLM Properties accessed in any country or in any manner prohibited by any applicable laws, restrictions or regulations.
Indemnification
You agree to indemnify, defend and hold harmless NLM, its officers, directors, employees, agents and third parties, for any losses, costs, liabilities and expenses (including reasonable attorneys’ fees) relating to or arising out of your use of or inability to use the Properties, any user postings made by you, your violation of any terms of this Agreement or your violation of any rights of a third party, or your violation of any applicable laws, rules or regulations. NLM reserves the right, at its own cost, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will fully cooperate with NLM in asserting any available defenses.
Liability disclaimer
THE INFORMATION, SOFTWARE, PRODUCTS, AND SERVICES INCLUDED IN OR AVAILABLE THROUGH THE PROPERTIES MAY INCLUDE INACCURACIES OR TYPOGRAPHICAL ERRORS. CHANGES ARE PERIODICALLY ADDED TO THE INFORMATION HEREIN. NLM COMPANY AND/OR ITS SUPPLIERS MAY MAKE IMPROVEMENTS AND/OR CHANGES IN THE PROPERTIES AT ANY TIME.
NLM COMPANY AND/OR ITS SUPPLIERS MAKE NO REPRESENTATIONS ABOUT THE SUITABILITY, RELIABILITY, AVAILABILITY, TIMELINESS, AND ACCURACY OF THE INFORMATION, SOFTWARE, PRODUCTS, SERVICES AND RELATED GRAPHICS CONTAINED ON THE PROPERTIES FOR ANY PURPOSE. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ALL SUCH INFORMATION, SOFTWARE, PRODUCTS, SERVICES AND RELATED GRAPHICS ARE PROVIDED “AS IS” WITHOUT WARRANTY OR CONDITION OF ANY KIND. NLM COMPANY AND/OR ITS SUPPLIERS HEREBY DISCLAIM ALL WARRANTIES AND CONDITIONS WITH REGARD TO THIS INFORMATION, SOFTWARE, PRODUCTS, SERVICES AND RELATED GRAPHICS, INCLUDING ALL IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL NLM COMPANY AND/OR ITS SUPPLIERS BE LIABLE FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF USE, DATA OR PROFITS, ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OR PERFORMANCE OF THE PROPERTIES, WITH THE DELAY OR INABILITY TO USE THE PROPERTIES OR RELATED SERVICES, THE PROVISION OF OR FAILURE TO PROVIDE SERVICES, OR FOR ANY INFORMATION, SOFTWARE, PRODUCTS, SERVICES AND RELATED GRAPHICS OBTAINED THROUGH THE PROPERTIES, OR OTHERWISE ARISING OUT OF THE USE OF THE PROPERTIES, WHETHER BASED ON CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR OTHERWISE, EVEN IF NLM COMPANY OR ANY OF ITS SUPPLIERS HAS BEEN ADVISED OF THE POSSIBILITY OF DAMAGES. BECAUSE SOME STATES/JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY TO YOU. IF YOU ARE DISSATISFIED WITH ANY PORTION OF THE SITE, OR WITH ANY OF THESE TERMS OF USE, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USING THE PROPERTIES.
Termination/access restriction
NLM reserves the right, in its sole discretion, to terminate your access to the Properties and the related services or any portion thereof at any time, without notice. To the maximum extent permitted by law, this agreement is governed by the laws of the State of Iowa and you hereby consent to the exclusive jurisdiction and venue of courts in Iowa in all disputes arising out of or relating to the use of the Properties. Use of the Properties is unauthorized in any jurisdiction that does not give effect to all provisions of these Terms, including, without limitation, this section.
You agree that no joint venture, partnership, employment, or agency relationship exists between you and NLM as a result of this agreement or use of the Properties. NLM’s performance of this agreement is subject to existing laws and legal process, and nothing contained in this agreement is in derogation of NLM’s right to comply with governmental, court and law enforcement requests or requirements relating to your use of the Properties or information provided to or gathered by NLM with respect to such use. If any part of this agreement is determined to be invalid or unenforceable pursuant to applicable law including, but not limited to, the warranty disclaimers and liability limitations set forth above, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of the agreement shall continue in effect.
Unless otherwise specified herein, this agreement constitutes the entire agreement between the user and NLM with respect to the Properties and it supersedes all prior or contemporaneous communications and proposals, whether electronic, oral or written, between the user and NLM with respect to the Properties. A printed version of this agreement and of any notice given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to this agreement to the same extent an d subject to the same conditions as other business documents and records originally generated and maintained in printed form. It is the express wish to the parties that this agreement and all related documents be written in English.
Changes to Terms
NLM reserves the right, in its sole discretion, to change the Terms under which the Properties are offered. The most current version of the Terms will supersede all previous versions. NLM encourages you to periodically review the Terms to stay informed of our updates.
Contact Us
NLM welcomes your questions or comments regarding the Terms:
New Leader Manufacturing
c/o Director of Marketing
1330 76th Ave SW
Cedar Rapids, Iowa 52404