Thank You Farmers, Co-Ops, Dealers, & Ag Retailers
To Farmers, Co-Ops, Equipment Dealers, and Ag Retailers, For all you do, we just wanted to say THANK YOU! COVID-19 is bringing with it some challenging and unprecedented times. There are a lot of things we don’t know, but there’s one thing we do know: the ag industry, and those industries supporting it, are some […]
NLM Statement on COVID-19
To our NLM community and partners: We have been closely monitoring the national, state, and local situation regarding the spread of the novel coronavirus, COVID-19. The health and safety of our employees, families, partners, customers, and community is our top priority. In these uncertain times, we want to assure you we are doing what we […]
New Leader Manufacturing Launches Second Round of Charitable Giving Program
In June 2019, New Leader Manufacturing unveiled a new charitable giving program, Spreading Good 380. The program donated more than $80,000 in 2019 to local initiatives in celebration of the companys 80th anniversary. The program is specifically designed to support local communities in the region, which is defined as the following Iowa counties: Buchanan, Benton, […]
December 2019 Recipients of 380 Giving Program
New Leader Manufacturing (NLM) is pleased to announce the November recipients in its local giving program, 380. 380 is an extension of the company’s Spread Good program focused on making a positive impact through local communities and across the globe. For the November 2019 donation period, donations have been awarded to the following meaningful projects: […]
November 2019 Recipients of 380 Giving Program
New Leader Manufacturing (NLM) is pleased to announce the November recipients in its local giving program, 380. 380 is an extension of the company’s Spread Good program focused on making a positive impact through local communities and across the globe. For the November 2019 donation period, donations have been awarded to the following meaningful projects: […]
October 2019 Recipients of 380 Giving Program
New Leader Manufacturing (NLM) is pleased to announce the October recipients in its local giving program, 380. 380 is an extension of the company’s Spread Good program focused on making a positive impact through local communities and across the globe. For the October 2019 donation period, donations have been awarded to the following meaningful projects: […]
NLM Awarded as a Top Workplace in Iowa
New Leader Earns ‘Top Workplace’ Award for 2019 Cedar Rapids Company Awarded 22nd Place in Midsize Category Cedar Rapids-based New Leader Manufacturing (NLM) is proud to accept a second consecutive award for The Des Moines Register’s Top Workplaces in Iowa. NLM has been awarded a rank of 22nd in the Midsize Company category, […]
September 2019 Recipients of 380 Giving Program
September Donation Recipients Announced New Leader Manufacturing (NLM) is pleased to announce the second round of donation recipients in its local giving program, 380. 380 is an extension of the company’s Spreading Good program focused on making a positive impact through local communities and across the globe. For the September 2019 donation period, donations have […]
Celebrating 80 Years with a New Name
A new name and look was recently announced by a historical Cedar Rapids manufacturing company. “New Leader Manufacturing,” or “NLM,” is now the new name for Highway Equipment Company, a company established in Cedar Rapids in 1939. The company chose its new name and logo as it is more representative of what the company offers, […]
80 Years Strong
In 1939, Frank Sinatra cut his first disc, “The Wizard of Oz” premiered in Hollywood, the comic strip “Superman” debuted, and Roy J. Gaddis founded Highway Equipment Company (now doing business as New Leader Manufacturing). Since our beginning in 1939, we’ve manufactured the industry’s leading crop nutrient applicators and deicing spreaders. We were there when […]
Iowa’s Diamond in the Rough
Every year, the Des Moines Register recognizes Iowa companies and organizations as Top Workplaces based on surveys completed by the companies’ employees. The surveys rate individual factors such as job, compensation, and benefits, but they also rate organizational factors such as the company’s values, mission, and culture. This year, New Leader Manufacturing (NLM) is proud […]