Myth 5: Broadcast Spinners Aren’t Reliable in Windy Conditions
The Truth on Spreading in Windy Conditions Endless hours and effort go into each field to ensure its yield is maximized to its fullest potential. But your best made plans are rendered useless if you can’t execute them when and how you need to. Application windows are shrinking every year. The agricultural industry is […]
NLM Awarded as a Top Workplace in Iowa
New Leader Earns ‘Top Workplace’ Award for 2019 Cedar Rapids Company Awarded 22nd Place in Midsize Category Cedar Rapids-based New Leader Manufacturing (NLM) is proud to accept a second consecutive award for The Des Moines Register’s Top Workplaces in Iowa. NLM has been awarded a rank of 22nd in the Midsize Company category, […]
New Leader Manufacturing Collaborates on Developing the First Dot-Ready Autonomous Dry Spreader
DOT Technology Corp. and New Leader Manufacturing are proud to announce their collaboration on a state-of-the-art dry spreader for the DOT Power Platform. This agreement will advance autonomous agriculture by strengthening an already robust offering of DOT-ready implements, including the SeedMaster 30-foot drill, the Connect PLU S120 Sprayer and C40 Coulter, and the SeedMaster grain […]
Celebrating 80 Years with a New Name
A new name and look was recently announced by a historical Cedar Rapids manufacturing company. “New Leader Manufacturing,” or “NLM,” is now the new name for Highway Equipment Company, a company established in Cedar Rapids in 1939. The company chose its new name and logo as it is more representative of what the company offers, […]
80 Years Strong
In 1939, Frank Sinatra cut his first disc, “The Wizard of Oz” premiered in Hollywood, the comic strip “Superman” debuted, and Roy J. Gaddis founded Highway Equipment Company (now doing business as New Leader Manufacturing). Since our beginning in 1939, we’ve manufactured the industry’s leading crop nutrient applicators and deicing spreaders. We were there when […]
Iowa’s Diamond in the Rough
Every year, the Des Moines Register recognizes Iowa companies and organizations as Top Workplaces based on surveys completed by the companies’ employees. The surveys rate individual factors such as job, compensation, and benefits, but they also rate organizational factors such as the company’s values, mission, and culture. This year, New Leader Manufacturing (NLM) is proud […]
First International Facility in Brazil
On March 5, 2018, New Leader Manufacturing celebrated the opening of its new South American location, New Leader Comércio de Equipamentos Agrícolas e Serviços Limitada (New Leader Brazil). Located in Assis, São Paulo, New Leader Brazil represents NLM’s first major step in its international growth. With dedicated sales, support, and training resources, NLM is excited […]